We help you launch financial services products

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About Us

At Lacible Advisory, we pride ourselves on being at the forefront of the FinTech revolution and digital banking innovation. As a specialized consulting group, we are dedicated to creating cutting-edge financial technology products and implementing robust technology processes. Our expertise lies in navigating the complex landscape of digital finance, offering tailor-made solutions that cater to the unique needs of the FinTech and banking sectors. With a deep understanding of international card schemes like Mastercard and Visa, as well as domestic schemes, our team brings a wealth of knowledge and practical experience to the table. We are not just consultants; we are builders and implementers. Our portfolio boasts the successful development and launch of super apps and large-scale payment products, particularly in the Middle East, where we have made a significant impact. Our journey is fueled by a passion for innovation and a commitment to excellence. At Lacible Advisory, we don’t just keep up with the digital transformation in finance; we lead it. Join us in redefining the future of banking and FinTech.

Our Services

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Market Research

As consultants for FinTechs and Banks, we provide critical market research, focusing on the latest trends, customer behaviors, and regulatory impacts in the financial technology and banking sectors. Our insights help these institutions navigate the rapidly evolving market, make informed strategic decisions, and stay competitive in the digital era. Through data analysis and competitive intelligence, we aid in identifying opportunities and challenges, fostering innovation and sustainable growth.

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Customer Research and Product Design

As specialists in Customer Research and Product Design, we leverage methods like surveys, focus groups, and user testing to deeply understand customer needs and preferences. This insight directly informs product design, ensuring solutions are both innovative and user-centric. Our expertise in market trends and user psychology guides the creation of products that resonate with target audiences, enhancing user satisfaction and driving market success.

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Technology Selection and Product Development

As consultants in Technology Selection and Product Development, we assist businesses in choosing and integrating the most suitable technologies for their products. By understanding their objectives and the competitive landscape, we recommend scalable and cost-effective solutions that foster innovation. Our expertise ensures a seamless integration of technology, accelerating development and minimizing risks. We keep businesses ahead of tech trends, resulting in robust, market-ready products that effectively meet customer needs.

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Tech Implementation and Project Management

In Tech Implementation and Project Management, we guide organizations through the complexities of integrating new technologies, aligning them with business goals for enhanced efficiency. Our approach includes strategic planning, risk management, and effective resource allocation, ensuring projects are completed on time and within budget. We offer continuous support from concept to deployment, utilizing best practices and our deep tech expertise to ensure smooth transitions and optimal performance post-implementation.

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Knowledge Transfer

We specialize in the efficient dissemination of critical skills, expertise, and information within organizations. We identify key knowledge areas, design custom training programs, documentation, and workshops, and utilize interactive tools and techniques for enhanced learning and retention. Our focus is on ensuring that essential knowledge is effectively transferred, retained, and applied, supporting continuous organizational learning and ensuring operational continuity during transitions

Our Team

A team of high caliber, talented and experienced business and Tech consultants. We come from Technology background and specialized in Financial Technologies and business. Together, our team synthesizes unparalleled experience with a forward-thinking mindset to deliver solutions that not only meet the current demands of the FinTech and banking industry but also shape its future. We are Lacible Advisory - where expertise meets innovation.

Luay Obaidi

The Visionary Leader Our founder, Luay Obaidi, is a vanguard in the FinTech space with over two decades of experience. His remarkable journey includes leading Mastercard's business operations in Iraq, fostering the growth of the financial sector in a challenging market. As an entrepreneur at heart, Luay has also established a suite of startups, infusing innovation as an angel investor. His most notable achievements include pioneering Iraq's first domestic payment network and orchestrating the development of the country's foremost super app and digital banking platform. His vision and expertise are the cornerstones of our success. LinkedIn

Ibrahim Amara

The Financial Strategist Ibrahim Amara, our seasoned CFO, comes with a wealth of over 20 years in investment and finance. His strategic financial insights have been honed by navigating complex markets and driving financial success for numerous enterprises. Ibrahim's expertise is pivotal in steering Lacible Advisory's financial consultancy, ensuring fiscal acuity and strategic growth for our clients. LinkedIn

Yasir Khafaji

The Tech and Product Maestro Yasir Khafaji's eclectic experience ranges from managing international FinTech products in the Middle East and Germany to spearheading initiatives in the European food delivery sector and banking with Spain's largest bank group. Yasir's adeptness in creating technology that delivers tangible value is unmatched. He brings a blend of innovation, practicality, and strategic product management to our team, setting the standard for excellence in our service offerings. LinkedIn

Contact Us

Email:
luay.obaidi@lacible.de

Phone:
+4915122592022

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